You can listen to the episode here – where I am basically walking you through the mindmap below (in case you can’t read my writing!).
Here is the list of actions:
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Make sure products have a 50% or more profit margin (after product & shipping costs plus Amazon fees)
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Make sure product has a very good star rating
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To get deals if your product is given the opportunity, I recommend giving away as much margin as you feel comfortable (more if trying to sell out)
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Make it attractive for Amazon to choose YOUR deal over your competiors by giving a good discount (better than they suggest) and a good quantity.
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Before the day – do everything you can to make sure your product is ranked highly – I used Viral Launch to run 3 x 7 day launches on three of my products – all for the same keyword. This meant that – a) all 3 products ranked page 1 on Prime Day and b) they were all frequently bought together! **please note these launch campaigns are not longer recommended, however there are now update “white hat” methods you can deply – eg chatbots etc to get similar results.
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Also ran Facebook ads with discount codes (at break-even) for ranking using AMZ Promoter landing page to collect e-mail addresses.
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2 weeks out – ran FB ads to customer custome audience with an e-book incentive to join the e-mail list (Mailchimp landing page) .
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1 week out – ran FB ads to customer custom audience to join e-mail list for “heads up” on Prime Day deals.
On Prime day itself:
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Product targeting ads on competing and related products with high budgets
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Totally NEW automatic campaign with high budget – this means Amazon uses the money to “throw mud” at everything – remember to either switch this off or lower your budget next day!
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E-mails sent out day before with the deal times and instructions to use the (superURL) links to ad products to wishlists – this means Amazon ALSO send reminder e-mails for deals.
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E-mail also sent out on the morning of Prime Day – remining of deal times using superURL links
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High budget Facebook ads for the first hour of every deal in order to drive outside traffic and make the deal popular for better ranking on the deals page.